Episode 27: Sweetwater Neighborhood

Sweetwater, the No. 1 online retailer of music instruments and pro audio gear, experienced another record-setting year in terms of sales growth and job creation in 2018. They added just over 400 employees to go over 1,500 employees in 2018. With that type of growth, organizational culture is vital to manage that growth in a healthy way. Nate Edwards and Nate Burkhardt, two members of the sales team, share about how Sweetwater has been using a "neighborhood" concept for over 15 years to structure their growing team into smaller groups for relational connectivity and co-worker support. Caring for people has been a foundational ethos of Sweetwater since Chuck Surack started the company from a VW bus. It’s a main reason for extremely high employee retention and attraction to NE Indiana. Listen to hear how neighboring in the workplace can make all the difference.

Link to Their Video and Andrew's written reflections from the interview.


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